Some spam is bad, and has given all spam a bad name. Since some span contains either viruses or inappropriate subject matter, people have come to the conclusion that all spam is bad. This is just not the case.
UCE is actually, in many way, very good. It is an inexpensive, often free way to advertise. Advertising creates business, which helps the economy. UCE is a great way to let other businesses know you are in business, and in a non-intrusive way. If they are not interested, all they have to do is delete the e-mail. No harm done. The only reasons “spam” is bad is because there is no current regulations like there is with regular mail. There should be ways to prosecute those who spam with inapproptiate material or with malicious intent. Legitimate businesses, however, should be able to send advertisements to other businesses. I know that I would like to know who has services that can help my business grow.
Can anyone suggest a good and reputable direct mail provider/broker that will provide references?